音乐的。.ly Now Directs Former 生活.ly Members to 生活Me App
当音乐.ly shut down two-year-old live streaming app 生活.ly in June, it told former members that they should move to 音乐的。.ly which would get live video streaming in a few weeks. That plan seems to have changed, as 音乐的。.ly is now directing former 生活.ly users to the 生活Me app instead.
音乐的。.ly lets users create short video clips from 15 seconds to 1 minute in length and enhance them with filters and effects. The company launched 生活.ly in July 2016 to provide a live video streaming platform. The app quickly became popular, but that popularity just as quickly waned. 各种 报告 app downloads were down 41 percent year-over-year in Q1 2018.
In November 2017, 音乐的。.ly was acquired by Bytedance Technology Co., a Chinese technology company, for around $800 million to $1 billion U.S.
With today's news, 音乐的。.ly seems to be foregoing the live streaming market. 现场留言.ly app prompts users to join 生活Me, a former rival, and provides a download link. Neither company divulged the financial arrangements behind this relationship.
In June 2018, 生活Me announced its Broadcaster Development Program which trains and develops promising live broadcasting talent. The company put $100,000 into a fund to provide financial incentives to creators. 生活Me debuted in 2016 and has paid $30 million in revenue to creators on its platform.
更新: TechCrunch的报道 这音乐.ly关闭生活.ly and redirecting users to 生活Me was a contractual requirement when Bytedance bought 音乐的。.去年的时候. Bytedance made a $50 million investment in 生活Me and doesn't want to support two competing services.
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